Watch this Short Evidence-Based Explainer on why the Daily Guides are so Powerful

The Daily Adventure Visitor Guides are published in five regional editions for 2026 — Dublin, Cork–Kerry, the Shannon Region, the West, and the South East — giving advertisers strong coverage across Ireland, wherever visitors choose to travel.

Each edition is printed in 100,000 copies and delivers an estimated 270,000 readers. Together, they provide national reach, while allowing businesses to feature in the regional editions most relevant to them.

Choosing where to advertise in 2026 is about more than being seen. It’s about being present where visitor decisions are actually made.

The Daily Adventure guides are picked up by choice, used throughout the trip, and trusted by visitors travelling across Ireland. The research behind the guides shows who these readers are, how they travel, and—most importantly—how they act after reading.

Above, you can watch the short explainer based on the 2025 reader research. It shows how the guides drive direct visits and digital interaction, and why businesses featured benefit from sustained influence rather than fleeting exposure.

You Can Download the Readership Profile Below