We asked Readers of ‘Your Daily Adventure’ about how valuable they found the publication. 1,094 visitors from 28 countries told us.
The survey report gives REAL insights into the value of ‘Your Daily Adventure’ and how and who it is guiding to tourism businesses. If you REALLY want to understand its impact, you should download the report.
Reach: 680,000 copies are picked up and read by over 2 million visitors during their trip (domestic and overseas visitors).
Highly Valued: Almost 9 in every 10 families, couples, adult friends and solo travellers found the guide to be either ‘extremely or very valuable’ (see the report for deeper insights).
‘In Cars on the Move’: 532,000 copies were picked up by car users during their trip. That’s over 1.6 million readers capable of easily reaching any business featuring in the guide. ‘In car’ travellers represent 78% of the readership.
Families #1 Readers: Over 347,000 copies were picked up by families (1.2 million readers), making them the #1 users of the guide. 87% of these were in cars during their trip.
Couples/Partners Love it: Over 213,000 copies were picked up by couples/partners (over 400,000 readers). In the shoulder season ‘couples’ represented the greatest percentage of users.
‘Adult Friends’: Over 52,000 copies were picked up by ‘Adult Friends’ – over 208,000 readers.
Solo Travellers: A growing segment which includes ‘Bleisure’ travellers (combining business and leisure). Over 44,000 copies were picked up by solo travellers during their trip.